Wednesday, 20 January 2016

Target Audience - Final Piece

Given that most zombie media is aimed at teenagers, as noted in my 2 part research post and my survey, it only seems logical to target a teenage audience, Many zombie games and films tend to have ratings of 15 or 18, however, the lower the age the larger the audience and likelihood of viewers and fans. Therefore I would like to identify my film idea as a 15; according to the British Board of Film Classification (bbfc.co.uk) it seems that my film can pass as a 15 because it contains:


  • Frequent strong language
  • Discriminatory language or behaviour
  • Strong violence

However most of the violence could be obscured or cut out, there's little to no gore and there isn't much in terms of negative language used; my film doesn't seem to dwell on the violence shown or in anyway encourage it - in fact I feel that it discourages it. Due to all of this, it seems that my film is very likely to pass as a 15.

I have discussed the plot with Sam however he is insistent that we go along with the premise that he used during his shoot - that there is an apple micro chip that has caused the outbreak. I don't necessarily believe that providing that much exposition is required, therefore I have decided to write the script myself; I'm focusing on the story of a friendship between Neil, a zombie (played by Niall), and Dan, a survivor (played by Daniel), and how the two interact in the zombie apocalypse - having to deal with interacting with others as well.

Notably I've cast white teenage boys and usually they are presented negatively unsociable and judgemental, however by establishing Neil and Dan's friendship I can positively represent white people who, as previously mentioned in my research post, seem to be associated with xenophobia and racism (the fear of the 'other'). 

Additionally this would present teenagers positively, as the protagonist is accepting of his friend's zombification and protects him; going against the lazy and judging attitude that they are usually depicted with. Since the zombies represent the 'other', the representation of what particular group is feared by Western society is open (due to its ambiguity). I would like to suggest that it is the fear of Muslims/Islam as that is culturally relevant and can apply here, but as mentioned before this idea can be substituted and still apply - with the positive representation of the demographic I was aiming to appeal to.

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